Green & Black’s Gifting
The Opportunity
Gifting chocolate is a long standing tradition – so, it’s a highly competitive and crowded market of options, occasions, channels and consumers. Our brief was to create the Green & Black’s experience of gifting that will represent the brand and cut through visually with consumers.
Services
- Brand Strategy
- Packaging Design
- Brand Guidelines
- Brand Stewardship
Wildly Beautiful Gifting
Starting from Green & Black’s purpose “For the love of the true taste of Nature”, we celebrated the burst of flavours and the rawness of the organic ingredients that set the brand apart, balanced with impactful gifting cues to achieve a highly desirable design system. The assets have a powerful standout on shelf and the flexibility to live all year round or to evolve during seasonal peaks. At Christmas and Easter, they work in harmony with more traditional codes celebrating the season in the most distinctive way.
Another key factor of success was to communicate effectively on all the tasty chocolate options in the range. Green & Black’s is often perceived as a dark chocolate only brand. However, the UK gifting market is predominantly milk. We used colour and photography to convey the richness of the range and made sure that the minibars would play a central role to facilitate navigation. The result is a compelling range of designs worthy of a gift to someone special.
