Jameson
The Opportunity
Jameson came to us with a big ambition – how can we lean into emerging technologies to amplify our brand’s promise and consumer experience around the world? As the world through COVID changed how we socialise and shop, how could this whiskey brand breakthrough the clutter with digital experiences & platforms to drive affinity?
Services
- Innovation Strategy
- Digital Innovation
- Ideation
An Engaging Future
Our team partnered with the Digital team to outline key emerging technologies, key opportunities for the brand, and a robust roadmap to support digital innovation ideation. The result was a strategic framework that allows the client team to ensure they are constantly reviewing how the brand is manifesting in a digital space & a pipeline of ready-to-go content ideas that will continue to fuel brand growth & engagement.
