Kingfisher Street Flavours
The Opportunity
Discovery, delight, and dynamism — essential ingredients for brands wanting to stay culturally sharp and emotionally resonant. Kingfisher spotted a bold opportunity to lead the category with something India hadn’t seen before: flavoured beer. They came to us to shape their first foray — from innovation to shelf.
Services
- Product Innovation
- Brand design
- Pack design
Our Approach
We started on the ground, getting close to consumer behaviour and cultural cues. Through consumer safaris, semiotic research, and collaborative innovation workshops, we unpacked what flavour could truly mean for Kingfisher. This led us to two refreshing directions — inspired by local street-food favourites, each reimagined with a uniquely Kingfisher twist.
The Work
We built a bold new identity that captured the energy of India’s vibrant street culture. The packaging was layered with personality: bespoke typography, playful iconography, and gritty street textures. The iconic Kingfisher red shield remained front and centre — ensuring brand recognition while inviting a sense of fun, flavour, and freshness. Colourful illustrations and expressive design details brought the street to life across every pack.
The Outcome
From first insight to final execution, every step was infused with the rhythm of the street. Kingfisher Street Flavours launched with impact — a vibrant, culturally rooted expression of innovation that stayed true to the brand’s DNA. The result? A bold new direction that delivers flavour, familiarity, and unmistakable shelf presence.
