Oreo Flavours
The Opportunity
The world’s favourite black and white cookie represents so much simple joy and playfulness in our lives. As such, ‘Stay Playful’ is our core brand ethos and guiding principle for all of the work we partner on with Oreo, giving us a simple ambition – each and every time a consumer engages with the brand, they should leave with a sense of unapologetic fun. Over the years, we’ve brought to life Oreo’s playful spirit across multiple flavour ranges and NPDs, with bespoke characterful typography celebrating our distinctive cookie, in all its delicious glory, at the heart of every story.
Services
- Packaging
- Activation
- Digital Design
- Key Visuals
Playful Taste
With a different experience for each flavour story whilst maintaining brand cohesion, we’ve successfully brought to life an engaging Oreo story across multiple packs and activations. Most recently, our asset toolkit for the Oreo of the Day campaign brought to life the personalities of the cookies in a relatable way – with the cookies showing off their colours, and encouraging consumers to show theirs too.
