Purina Gourmet
The Opportunity
Nestle Purina Gourmet is a premium brand focused on “the ultimate eating pleasure for cats who are worth it”. With strong culinary cues and a high brow personality, the brand can be seen to be savoured for special occasions.
Over time, the success of building each sub-range’s unique offer has lead to a very large portfolio that had become disconnected from the master-brand and hard to navigate. Our challenge was to create a more cohesive design system and visual identity principles at master-brand and range level, as well as bring more approachable brand personality to achieve the targeted growth.
Services
- Design Strategy
- Brand & Visual Identity
- Food Styling & Photography
- Subrange Design
- Packaging Design
- Guidelines
Nature's Finest
The Otherly has created a cohesive visual identity design system and a more approachable brand personality. Inspired by human food expression, each range conveys an impactful product story that instantly cuts through a crowded category today, whilst protecting and driving future brand affinity for tomorrow. The beautifully shot ingredients, captured in their raw and precious state, ensure a super-premium, natural look and feel whilst leveraging the codes of simplicity, culinary creativity and modernity.
A simple, yet impactful design system; the bold, vibrant, and confident designs, created with flair and passion align with The Otherly’s way of working with the Gourmet’s brand values.
A brand world that allows stretch into new areas, nature inspired food proposition or unique serving experience.
