The Meals Collective
The Opportunity
The Meals Collective is the most diverse and connected international community in the food industry, united by a mission to create #better meal occasions for both people and the planet. We partnered with the Founder to evolve the Collective’s positioning and brand identity, creating a design system that can support their next stage of growth as an industry catalyst – sparking conversation between innovators and igniting change, for a more sustainable future of food.
Services
- Brand Strategy
- Brand Positioning
- Brand Identity
- Design System
- Brand Messaging & Tone of Voice
- Brand World
- Event Branding
Bright Spark Energy
We were inspired by the feeling that people came out with following a Collective event. Those who visited came out feeling inspired, with a sense of ignited energy, this sense of connection, this sense of possibility. To position the Collective as an industry catalyst, we wanted to capture the magic of what happens when different people and different industries collide. And so we created a suite of Bright Sparks – with a spark to represent each industry. These set the foundation of our brand identity system – bringing a sense of energy and connection to each asset and touchpoint – from the brandmark, to the shape language, to illustration – through to tone of voice, event branding and simple lanyards to ensure easy identification and a conversation starter.
The new identity allowed them to present as a united Collective, allowed for clear communication of their six Missions, and a system that would be futureproof and flexible for their growing range of initiatives and events – while also emotively capturing that spark of magic and connection only found at their events, reflective of the Olly’s warm and energetic personality.
“Working with the team at the Otherly was inspiring and game-changing for me and my business. The team worked tirelessly to question and understand my vision and strategy for the future, effortlessly exploring ways in through different visual identity concepts. The process was clear, engagement never faltered – the entire team went above and beyond to prepare for our launch event. A true collaborative effort. I highly recommend The Otherly if you are considering any level of change to your brand – particularly if you require renewed creative direction to transform your business. They are a brilliant bunch of people to work with, with no egos."
Olly Pinder
Founder – The Meals Collective
The Impact
Intentionally forgoing traditional codes of sustainability and ‘naturalness’ in the food space, our identity leans in to creating a sense of celebration – something emotive, impactful and gives a new visual language to ‘the future of food.’ The Bright Spark system allowed The Meals Collective to disrupt on digital platforms, encouraging far more engagement with the brand than ever before online, and at their flagship event. Setting the foundations now for future TMC initiatives has also ensured that the Collective can support challenger brands to grow with intent, over multiple platforms.
