Pure Norway
The Opportunity
Environmental pollution is an ongoing problem, degrading natural water sources and increasing consumers’ concerns about the environment and the choices they make.
Our research found that people were drawn to clean water from places that reflected their values of simplicity, serenity and sustainability. Working within the non-alcoholic beverage and FMCG sectors, we helped lifestyle brand Pure Norway enter the canned water category with a proposition designed to resonate globally.
Services
- Brand Strategy
- Brand Identity
- Packaging Design
- Brand World
- Digital Design
Making A Difference, The Norwegian Way
Leading the brand strategy, sustainability narrative and packaging design, we positioned the new offering as a more environmentally conscious option for millennial and Gen Z consumers who want their spending choices to have a positive impact.
The resulting brand identity and packaging system bring Pure Norway’s values to life through a clear, distinctive expression designed for the modern water category.
“Honest, iconic, immersive. This work is the result of a deep understanding of our essence as a brand. Our vision has been translated into the sustainably beautiful experience we want to represent.”
EVEN OVNERUD
Managing Director, PURENorway Asia
