GRI
The
Opportunity
The Global Reporting Initiative, or GRI, is the worldwide authority on sustainability reporting, developing and maintaining the most widely used standards measuring impact. GRI was in need of a new identity that would convey the modern and crucial need for the brand, with an authoritative tone that would convey its leadership in the industry.
We partnered on
- Brand Strategy
- Visual Identity
- Digital Design
- Brand Guidelines
The
Outcome
Through a modern and trusted expression, the new GRI visual identity is flexible enough to work across the extremely complex world of standards and guidelines – but, robust enough to be recognisable and breakthrough in the world of reporting.
“Our new branding differentiates GRI in the marketplace, delivering a strong and recognizable identity that helps us communicate our role as the global catalyst for transparency.”
PETER PAUL VAN DE WIJS
Chief External Affairs
