Pure Norway
The
Opportunity
Environmental pollution is an ongoing problem, degrading the natural water sources that consumers can drink from and contributing to the stress felt in their everyday lives. Discovering that they crave clean water derived from places that align with their values (simplicity, serenity and sustainability), we helped lifestyle brand PURENorway break into the canned water category with a proposition that resonates globally.
We partnered on
- Brand Strategy
- Visual Identity
- Brand World
- Packaging Design
- Digital Design
The outcome
Making a
difference, the
Norwegian way
Leading the brand strategy, sustainability narrative and package design, we positioned the new offering as the environmentally conscious choice for Millennial and Gen-Z consumers who want to do good with their spending.
“Honest, iconic, immersive. This work is the result of a deep understanding of our essence as a brand. Our vision has been translated into the sustainably beautiful experience we want to represent.”
EVEN OVNERUD
Managing Director,
PURENorway
Asia
