Milka
The
Opportunity
For years, we’ve partnered on the strategic evolution of Milka – a world-recognised brand. Our latest endeavour: a new global identity and refined expression that beautifully blends the past and present, telling a unique story that positions Milka for success well into the future.
We partnered on
- Brand Strategy
- Visual Identity
- Brand World
- Packaging Design
- Naming
- Packtivation
- Activation
- Digital Design
- Brand Guidelines
- Brand Stewardship
What we did
The outcome
Alpine awe
Inspired by the brand’s rich heritage and Alpine roots, the brandmark and assets have been simplified yet strengthened, shifting to a flavour experience that’s rich, refined and natural—all the while telling a stronger story at shelf.
This new design system allows for the brand to shine, but also stretch into new innovations such as DarkMilk & activations such as Milka 120th anniversary and Tender Words.
“We're always working on how to convey our narrative to chocolate lovers in new and innovative ways. This initiative has achieved that and represents the latest chapter in a rich and successful story of growth for the Milka brand.”
Karine Chik,
Marketing Director,
Chocolate Europe,
Mondelez International
