Heineken
The
Opportunity
The Zero Alcohol Beverages team from Heineken Global came to us with a big question – how can we continue to grow our business beyond our classic beer & ciders in the non-alcoholic space? The business wanted to understand the large cultural movements and consumer opportunities that would drive their category, product, and brand innovation strategies & pipeline – ultimately delivering an ironclad strategy, framework, and initial product ideas to propel the strategy into reality.
We partnered on
- Innovation Strategy
- Consumer Insights
- Innovation Platforms
- Ideation Concept
- Development Naming
The outcome
A clear
vision
Our team delivered a global innovation vision and framework fueled by cultural insight, consumer trends, and primary insights from our non-traditional research tools. This framework was brought to life further through as we facilitated multiple global ideation sessions to create new 0,0% product ideas that are being tested around the world. Both agile & rigorous, we continue to partner with Heineken to further see this strategy come to market – watch this space!
“They have been an outstanding partner from the initial brief to our strategic framework and through to fully realised concepts. They have the agility, creativity, and rigour to fit right into our Heineken LONO team, have adapted to working with cross functional colleagues and have been critical to our team’s ambitions”
CLAIRE MCFERRAN
Innovation Director,
Heineken Global
