Jameson
The
Opportunity
Jameson came to us with a big ambition – how can we lean into emerging technologies to amplify our brand’s promise and consumer experience around the world? As the world through COVID is changing how we socialise and shop, how can this whiskey brand breakthrough the clutter with digital experiences & platforms to drive affinity?
We partnered on
- Innovation Strategy
- Digital Innovation
- Ideation
The Outcome
An Engaging Future
Our team partnered with the Digital team to outline key emerging technologies, key opportunities for the brand, and a robust roadmap to support digital innovation ideation. The result was a strategic framework that allows the client team to ensure they are constantly reviewing how the brand is manifesting in a digital space & a pipeline of ready-to-go content ideas that will continue to fuel brand growth & engagement.
