Moonbase Capital
The
Opportunity
Moonbase Capital are on a mission to champion an innovative way of investing across Europe via Search Funds. Founded by three entrepreneurial friends, they all share an expertise and passion for launching businesses. They came to The Otherly for a new strategic brand positioning, visual identity and brand world that would reflect their ambitious vision and unique personality.
We partnered on
- Brand Strategy
- Visual Identity
- Brand World
- Copywriting
- Web Design
What We Did
The Outcome
Unleashing The Potential
The new positioning focuses on the energy and humanity of the founders, together with the high potential of Search Funds.
Building on these foundations, the visual identity celebrates ‘the launch,’ a symbol of how Moonbase partners with the most talented entrepreneurs to boost stagnating, yet promising SMEs.
From the ascending wordmark to the disruptive colour palette, and the energetic iconography style with an impactful monochrome photography, we celebrate the visionary spirit and warm personality of Moonbase Capital.
“The Otherly were fantastic partners, guiding us through the journey of framing our vision and bringing it to life. Their approach is all about collaboration, we were one team with a clear focus, just strong strategic thinking and fantastic design. I am feeling very excited that we are now ready to launch!"
Ibrahim Abdel Rahim
Managing Partner
