Purina Gourmet
The
Opportunity
Capturing the exquisite and elevated meals made by Nestle Purina captures the need of cat lovers – to be give their cat the best, they are discerning connoisseurs who want the best for their favourite felines.
We partnered on
- Design Strategy
- Brand & Visual Identity
- Food Style & Photography
- Subrange Design
- Packaging Design
- Guidelines
What We Did
The Outcome
Nature's Finest
The Otherly has created a cohesive visual identity design system and a more approachable brand personality. Inspired by human food expression, each range conveys an impactful product story that instantly cuts through a crowded category today, whilst protecting and driving future brand affinity for tomorrow. The beautifully shot ingredients, captured in their raw and precious state, ensure a super-premium, natural look and feel whilst leveraging the codes of simplicity, culinary creativity and modernity.
A simple, yet impactful design system; the bold, vibrant, and confident designs, created with flair and passion align with The Otherly’s way of working with the Gourmet’s brand values.
A brand world that allows stretch into new areas, nature inspired food proposition or unique serving experience.
